"Your center for all of the NRV's outdoor activities. Since 2003"
Pembroke, VA
The New River Outdoor Company is located in Pembroke, Virginia (25 minutes west of Blacksburg and Virginia Tech) on the beautiful New River. We are a full-service outdoor company that provides canoe, kayak, and raft rentals on the New River, cabin rentals, guided New River fishing trips for trophy smallmouth bass, and log home sales. Please call us at 540-921-7438 or email info@newriveroutdoorcompany.com for more information.
NROC's GRAND OPENING SATURDAY JULY 11th!!!
Come join us for food, fun, and prizes as we celebrate the Grand Opening of our new shop in Pembroke, VA from 10a to 4p on Saturday July, 11th. Hot 100.7 will be on hand broadcasting live from 11a -1p and Due South Bar-B-Q will be here with great food.
For one day only, NROC will be offering 1/2 Price New River canoe and kayak rentals.....the best deal going in the NRV. We'll also have ongoing raffles for a free fishing trip, free canoe rentals, and a night's stay in the Bearfoot cabin throughout the day. We'll have some GREAT DEALS on some of our old gear including used Royalex canoes and livery accessories along with old fishing tackle.
The White Gate Amish community will also be on hand throughout the day talking about log homes, cabins, and storage barns. NROC's very own Britt Stoudenmire will be talking about how to catch those elusive monster New River smallies from 2p - 3p.
We look forward to seeing you, and if you have any questions about the event please contact us at 540-921-7438. Its going to be a great day at NROC!!!!
NROC Services
Canoe the New Outfitters
New River Smallmouth Adventures
Walker Creek Retreat
Canoe the New Outfitters - Canoe the New Outfitters welcomes everyone to come and experience nature and the New River at its finest! We offer the best trips and rates on canoe, kayak, and raft rentals in the New River Valley. Our rates INCLUDE life jackets, paddles, shuttles, maps, and dry bags. We also offer various discounts for large groups, college students, Boys and Girls scouts, military, church groups, and overnight trips. Please visit our outfitting website for more information on our trips. Summer shuttles are currently leaving at 10a and 12p from our Pembroke shop. Reservations recommended. 540-921-7438.
New River Smallmouth Adventures - New River Smallmouth Adventures (formerly Canoe the New's guide service) is the premiere spin and fly fishing trophy smallmouth guide service in Virginia. Our guided fishing trips are run on over 100+ miles of the New River (one of the best smallmouth rivers in the country as rated by Bassmaster Magazine in it's October '05 issue that featured our lead guide, Britt Stoudenmire, in the New River segment). Our guides are some of the most experienced and knowledgeable smallmouth fishing guides in Virginia. Please visit our guided fishing website for more information on our trips and guides or call 540-921-7438.
Walker Creek Retreat - Walker Creek Retreat is nestled in the beautiful New River Valley and quietly located on the largest tributary to the New River in Virginia. Our cabin rentals are perfect for fishermen, river goers, outdoor enthusiasts, vacationers, families, and for those wishing to enjoy the pleasures of the New River Valley. Escape life's everyday pressures while staying at our cabin retreat. Located just 25 minutes from Blacksburg, Virginia Tech, Radford and 5 minutes from some of the more popular sections of the New River. Great for home Virginia Tech football game lodging! Please visit our cabin retreat website for more information or call 540-921-7438.
Mountain View Log Homes - NROC's main store location is the sales center and model home for Mountain View Log Homes. If you are looking for a quality built custom log home or cabin, or have questions about log homes, stop by our shop and talk with one of our sales reps. Click here for more information.
NROC Partners 
Moosehead Lodge
New River Outdoor Company
NROC News
New Moosehead Lodge - We are excited to announce that we have completed our newest cabin, the Moosehead Lodge at Walker Creek Retreat, and our guests have given it rave reviews. Please give us a shout if you'd like to rent the Moosehead this summer/fall. 540-921-7438.
New NROC Shop - Our new shop (just one-mile east of Pembroke, VA on route 460) is now in operation! Stop in and check us out!
Area Activities - We've compiled a list of local attractions located within 1 hour of NROC. Click here for more details.
Gift Certificates - NROC offers Gift Certificates for all of our services. Please call us at 540-921-7438 for more information.
How far are we? - We are located just 25 minutes from Blacksburg, Radford, and Princeton, 45 minutes from Roanoke, 2 hours from Greensboro, Charlotte, and Winston Salem, 3 hours from Raleigh/Durham, and 4 1/2 hours from the Northern Virginia and Washington, DC area. Click here for directions to our shop.
NROC News
NROC Partners
Pembroke Stop and Save
Pembroke Stop 'n Save - The Pembroke Stop 'n Save, located just 2-3 minutes west on Route 460 from our shop, is NROC's partner for all of your hunting and fishing tackle needs including licenses. They also have a full service deli, fuel, and other convenience needs. Please visit their webpage for more information. 540-626-7077.
About NROC  
New River
About the New River and NROC
Nestled in the beautiful New River Valley, the mighty New River in Giles County, VA is a growing phenomenon among fishermen, river goers, outdoor enthusiasts, and vacationers. Relatively undiscovered in comparison to the nearby James and Shenandoah Rivers, the New River is considered a world-class fishery. In addition, this section of the New River offers some of the best paddling trips in the state of Virginia. The Appalachian Trail, New River Trail State Park, and Jefferson National Forest are just minutes away and provide a plethora of outdoor activities including mountain biking, hiking, camping, hunting, etc.
The New River Outdoor Company is located in the heart of Giles County and just minutes from the New River. We are a one of a kind outdoor company offering New River canoe rentals, New River kayak rentals, New River raft rentals, New River overnight trips, New River cabin rentals, and New River guided fishing trips for trophy smallmouth bass.
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New River Outdoor Company • Route 460 • Pembroke, VA 24136 • (540) 921-7438
© 2009 by New River Outdoor Company, LLC
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Identicards The Fishing Guide
This is the day which the Lord has made; let us rejoice and be glad in it. Psalm 118:24
Canoe the New Outfitters New River Smallmouth Walker Creek Retreat Mountain View Log Homes Canoe the New Outfitters New River Smallmouth Walker Creek Retreat Mountain View Log Homes