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Contact and Directions
NROC Shop
Physical Address: Mailing Address:
New River Outdoor Company New River Outdoor Company
132 Sanders Bottom Drive PO Box 208
Pembroke, VA 24136 Pembroke, VA 24136
Note: Our shop is located on the corner of the US 460 (Virginia Ave.) and Route 615 (Kow Camp Rd.) 1 mile EAST of Pembroke, Va.
GPS Coordinates: The entrance drive, Sanders Bottom Drive, is not yet recognized by any of the major mapping systems, so if you are using GPS, the coordinates are 37°19’11.18” North, 80°36’53.15” West.
Phone: 540-921-7438
Email: info@newriveroutdoorco.com
NROC Shop - From I-81 Northbound (approximately 30 minutes):
-Take EXIT 98 (Dublin/Pearisburg/Route 100 North);
-Follow Route 100 NORTH for approximately 25 miles towards and into Pearisburg;
-Turn RIGHT at first stoplight in Pearisburg onto Wenonah Ave/460 Business;
-Follow Wenonah Ave/460 Business approximately 2 miles;
-Turn RIGHT onto US 460 East towards Roanoke/Blacksburg and follow approximately 4 miles through the town of Pembroke, VA;
-NOTE: The speed limit will drop to 45 mph through the town of Pembroke. On the other end of Town, the speed limit will increase back to 60 mph.
-Turn LEFT AT the 60 mph sign onto Route 615 (Kow Camp Rd). Then, turn RIGHT onto Sanders Bottom Drive at our Entrance Sign. The log cabin with green roof is our shop. Follow the RED arrows to Customer Parking in the FRONT of the building.
 
NROC Shop - From I-81 Southbound and/or from Blacksburg (approximately 25 minutes):
-From I-81 North, take EXIT 118-B (Christiansburg/Blacksburg). Follow signs for US 460 WEST towards Virginia Tech. You will bypass Blacksburg and continue on US 460 for aproximately 20 miles.
-From Blacksburg, take US 460 WEST towards Bluefield/Pearisburg for approximately 20 miles to the Town of Pembroke;
-NOTE: The speed limit will drop to 45 mph through the Town of Pembroke. Immediately after the 45 mph sign, turn RIGHT onto Route 615 (Kow Camp Rd). Then, turn RIGHT onto Sanders Bottom Drive at our Entrance Sign. The log cabin with green roof is our shop. Follow the RED arrows to Customer Parking in the FRONT of the building.
 
NROC Shop - From I-77 North or South (approximately 30 minutes):
-Take EXIT 9 (Princeton/Pearisburg/US 460);
-Follow US 460 EAST for approximately 25 miles towards and past Pearisburg. Continue through the Town of Pembroke;
-NOTE: The speed limit will drop to 45 mph through the town of Pembroke. On the other end of Town, the speed limit will increase back to 60 mph.
-Turn LEFT AT the 60 mph sign onto Route 615 (Kow Camp Rd). Then, turn RIGHT onto Sanders Bottom Drive at our Entrance Sign. The log cabin with green roof is our shop. Follow the RED arrows to Customer Parking in the FRONT of the building.
 
NROC Shop - From Radford (approximately 35 minutes):
-Take Route 11 EAST towards Christiansburg;
-Pass through Christiansburg and take US 460 WEST towards Pearisburg;
-Follow Route 460 WEST towards Bluefield/Pearisburg for approximately 20 miles to the Town of Pembroke;
-NOTE: The speed limit will drop to 45 mph through the Town of Pembroke. Immediately after the 45 mph sign, turn RIGHT onto Route 615 (Kow Camp Rd). Then, turn RIGHT onto Sanders Bottom Drive at our Entrance Sign. The log cabin with green roof is our shop. Follow the RED arrows to Customer Parking in the FRONT of the building.
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New River Outdoor Company • (540) 921-7438
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